On August 23, 2015, Justin Wilson lost his life in an IndyCar accident at Pocono Raceway. This tribute t-shirt is an evolution of a design originally intended for his personal line of merchandise. With the help of Justin's wife Julia, the design was updated with his racing number 25 and his 'Badass' nickname. 100% of the proceeds from this shirt benefited the Wilson Children’s Fund. Approximately 5,000 units were sold worldwide.
Concept / Graphic Design / Fulfillment